Small and medium enterprises (SMMEs) play a pivotal role in economic development, yet many face obstacles like limited funding, market visibility, and a lack of support networks. The Durban Business Fair, a series of events held throughout the city, provides a much-needed platform for entrepreneurs to overcome these barriers. We had the opportunity to interview Lulu, the owner of Asakhokuhle, a detergent manufacturing company, who shared her experience at the Durban Business Fair held at Pinetown’s Anderson Sports Ground, which marked her second participation in the event.
Lulu explained, “The Durban Business Fair is a game changer for small businesses like mine. It allows us to showcase our products and connect with other entrepreneurs, while also giving us access to crucial information on funding and business development from officials.” The fair not only provides exposure through live media coverage, such as radio broadcasts, but also opens doors to new markets. “It helps us advertise our products to a wider audience, grow our customer base, and build stronger local support for our businesses,” she added.
One of the key benefits of participating in the Durban Business Fair is the networking opportunities. Lulu is also an active member of the Business Network Sessions, a initiative that allows entrepreneurs to exchange ideas and collaborate. “Through the network sessions, I’ve been able to connect with other entrepreneurs, share insights, and even explore potential partnerships that I wouldn’t have otherwise discovered,” Lulu shared.
The Durban Business Fair, offers small businesses like Lulu’s a chance to generate sales, gain visibility, and access valuable resources all at an affordable cost. Lulu summed up her experience, saying, “These events inspire growth and empower us to take our businesses to the next level. I look forward to every fair knowing it will bring new opportunities for my business.”
For entrepreneurs like Lulu, initiatives such as the Durban Business Fair are essential in creating an ecosystem of support, helping SMMEs thrive and contribute to the local economy.
Journalist : Leigh Ngwane